<div dir="ltr">Attached and included in this communications is a press release on the upcoming River City Roots Festival. Please don't hesitate to call should you need additional information. <div><br></div><div><div class="WordSection1">

<p class="MsoNormal" style="margin-bottom:10.0pt;line-height:115%"><span style="font-size:11.0pt;line-height:115%;font-family:"Calibri","sans-serif"">local & state media<br>
August 11, 2015</span></p>

<p class="MsoNormal" align="center" style="margin-bottom:10.0pt;text-align:center;line-height:115%"><b><span style="font-size:13.0pt;line-height:115%;font-family:"Calibri","sans-serif"">10^th Annual Roots Fest Opens Friday,
Aug. 28</span></b></p>

<p class="MsoNormal" style="margin-bottom:10.0pt;line-height:115%"><span style="font-size:11.0pt;line-height:115%;font-family:"Calibri","sans-serif"">The Missoula Downtown Association will open the
10^th annual River City Roots Festival on Friday, Aug. 28 in
preparation of Missoula hosting North Dakota State in the home opener for
Grizzly Football. Welcoming University of Montana students and their families
back for fall semester, Roots Fest will kick off at 11 am Friday with the
Juried Art Show on Main Street and the Family Fun Festival in Caras Park. </span></p>

<p class="MsoNormal" style="margin-bottom:10.0pt;line-height:115%"><span style="font-size:11.0pt;line-height:115%;font-family:"Calibri","sans-serif"">Music on Main will commence Friday at 2:30 pm
with Dead Winter Carpenters. With a focus on featuring those who have graced the
Roots Fest stage in the past, the festival’s Friday Night lineup also features
Amanda Shaw and the Cute Guys, Clinton Fearon and the Boogie Brown Band, and
Goose Creek Symphony, who will take the stage at 8:30 pm. </span></p>

<p class="MsoNormal" style="margin-bottom:10.0pt;line-height:115%"><span style="font-size:11.0pt;line-height:115%;font-family:"Calibri","sans-serif"">Festival-goers can bike, walk and bus to
Downtown Missoula, thanks to zero-fare Mountain Line, great bike parking, and
trails and sidewalks throughout our community. Additionally, all public parking
will be free of charge throughout Roots Fest weekend, thanks to the Missoula
Parking Commission. </span></p>

<p class="MsoNormal" style="margin-bottom:10.0pt;line-height:115%"><span style="font-size:11.0pt;line-height:115%;font-family:"Calibri","sans-serif"">Roots Fest is admission free and full of family
fun thanks to more than 50 Missoula-area businesses that sponsor the event. The
festival celebrates all Missoula has to offer, including exceptional arts and
culture, healthy living and local food and beverages. </span></p>

<p class="MsoNormal" style="margin-bottom:10.0pt;line-height:115%"><span style="font-size:11.0pt;line-height:115%;font-family:"Calibri","sans-serif"">Food and beverages are available for sale at
the festival. Those who are age 21 and older can purchase a wristband and a
signature Roots Fest cup for $8, and the first drink is free. Major sponsors
include the Missoulian, the Missoula Broadcasting Company, Big Sky Brewing,
First Interstate Bank and Good Food Store. </span></p>

<p class="MsoNormal" style="margin-bottom:10.0pt;line-height:115%"><span style="font-size:11.0pt;line-height:115%;font-family:"Calibri","sans-serif"">Saturday’s activities will feature the four
–mile run and the stand-up paddleboard (SUP) contest. The run, sponsored by
Runner’s Edge and Stockman Bank, will start at the intersection of East Alder
and Washington, just a block east of the Missoula Farmers’ Market. The race
will loop up to Greenough Park and back to Downtown, finishing in Caras Park
this year. </span></p>

<p class="MsoNormal" style="margin-bottom:10.0pt;line-height:115%"><span style="font-size:11.0pt;line-height:115%;font-family:"Calibri","sans-serif"">The SUP Classic will start at 10 am under the
Higgins Avenue Bridge and will feature both a one-mile race and a five-mile
race, thanks to sponsors Five on Black and Bob Ward’s Sports and Outdoors.
Following the races, the public will have the opportunity to demo paddle
boards, thanks to the staff at Bob Ward’s from 2-4 pm. Folks can register today
for either the run or the SUP Cup at </span><a href="http://www.rivercityrootsfestival.com/"><span style="font-size:11.0pt;line-height:115%;font-family:"Calibri","sans-serif"">www.rivercityrootsfestival.com</span></a><span style="font-size:11.0pt;line-height:115%;font-family:"Calibri","sans-serif"">. </span></p>

<p class="MsoNormal" style="margin-bottom:10.0pt;line-height:115%"><span style="font-size:11.0pt;line-height:115%;font-family:"Calibri","sans-serif"">With every hotel room in town booked, 14,000
students returning for fall semester, and nearly 30,000 fans rolling in to town
for the Griz Football game, Downtown Missoula and Roots Fest will be rockin! </span></p>

<p class="MsoNormal" style="margin-bottom:10.0pt;line-height:115%"><span style="font-size:11.0pt;line-height:115%;font-family:"Calibri","sans-serif"">Attached is the full schedule of events for the
2015 10^th anniversary festival. For more information, contact the
Missoula Downtown Association via phone (406-546-6251) or email (</span><a href="mailto:info@missouladowntown.com"><span style="font-size:11.0pt;line-height:115%;font-family:"Calibri","sans-serif"">info@missouladowntown.com</span></a><span style="font-size:11.0pt;line-height:115%;font-family:"Calibri","sans-serif"">).</span></p>

</div>

<b><u><span style="font-size:11.0pt;line-height:115%;font-family:"Calibri","sans-serif""><br clear="all" style="page-break-before:always;mso-break-type:section-break">
</span></u></b>

<p class="MsoNormal" align="center" style="text-align:center;line-height:115%"><b><span style="font-size:13.0pt;line-height:115%;font-family:"Calibri","sans-serif"">10^th Annual River City Roots
Festival Schedule of Events</span></b></p>

<p class="MsoNormal" style="line-height:115%"><b><u><span style="font-size:11.0pt;line-height:115%;font-family:"Calibri","sans-serif""><span style="text-decoration:none"> </span></span></u></b></p>

<p class="MsoNormal" style="line-height:115%"><b><u><span style="font-size:11.0pt;line-height:115%;font-family:"Calibri","sans-serif"">FRIDAY,
AUGUST 28, 2015</span></u></b></p>

<p class="MsoNormal" style="line-height:115%"><span style="font-size:11.0pt;line-height:115%;font-family:"Calibri","sans-serif"">11 am-5 pm.................. FAMILY
FUN FESTIVAL................................................................ Caras
Park</span></p>

<p class="MsoNormal" style="line-height:115%"><span style="font-size:11.0pt;line-height:115%;font-family:"Calibri","sans-serif"">11 am-7 pm.................. JURIED
ART SHOW.................................................................... Main
Street</span></p>

<p class="MsoNormal" style="line-height:115%"><span style="font-size:11.0pt;line-height:115%;font-family:"Calibri","sans-serif"">11 am-10 pm................ FOOD
COURT OPEN............................................................... Ryman
Street</span></p>

<p class="MsoNormal" style="line-height:115%"><span style="font-size:11.0pt;line-height:115%;font-family:"Calibri","sans-serif"">2-10 pm....................... STREET
BARS OPEN.................................................................. Main
Street</span></p>

<p class="MsoNormal" style="line-height:115%"><span style="font-size:11.0pt;line-height:115%;font-family:"Calibri","sans-serif"">2:30-10:30 pm.............. MUSIC
ON MAIN...................................................................... Main
Street</span></p>

<p class="MsoNormal" style="line-height:115%"><span style="font-size:11.0pt;line-height:115%;font-family:"Calibri","sans-serif"">6-8 pm......................... Family
Friendly Friday........................................................ Top
Hat Lounge</span></p>

<p class="MsoNormal" style="line-height:115%"><span style="font-size:11.0pt;line-height:115%;font-family:"Calibri","sans-serif"">6-10 pm....................... Boys
& Girls Club FAMILY CONCERT: <i>Reverend
Slanky</i>.................. Caras
Park</span></p>

<p class="MsoNormal" style="line-height:115%"><span style="font-size:11.0pt;line-height:115%;font-family:"Calibri","sans-serif""> </span></p>

<p class="MsoNormal" style="line-height:115%"><b><u><span style="font-size:11.0pt;line-height:115%;font-family:"Calibri","sans-serif"">FRIDAY’S
MAIN STAGE LINEUP</span></u></b></p>

<p class="MsoNormal" style="line-height:115%"><span style="font-size:11.0pt;line-height:115%;font-family:"Calibri","sans-serif"">2:30-4 pm .................... <i>Dead Winter Carpenters</i>............................................................ Main
Stage</span></p>

<p class="MsoNormal" style="line-height:115%"><span style="font-size:11.0pt;line-height:115%;font-family:"Calibri","sans-serif"">4:30-6 pm.................... <i>Amanda Shaw</i>.......................................................................... Main
Stage</span></p>

<p class="MsoNormal" style="line-height:115%"><span style="font-size:11.0pt;line-height:115%;font-family:"Calibri","sans-serif"">6:30-8 pm.................... <i>Clinton Fearon & the Boogie Brown Band</i>.................................. Main
Stage</span></p>

<p class="MsoNormal" style="line-height:115%"><span style="font-size:11.0pt;line-height:115%;font-family:"Calibri","sans-serif"">8:30-10:30 pm.............. <i>Goose Creek Symphony</i>............................................................. Main
Stage</span></p>

<p class="MsoNormal" style="line-height:115%"><b><u><span style="font-size:11.0pt;line-height:115%;font-family:"Calibri","sans-serif""><span style="text-decoration:none"> </span></span></u></b></p>

<p class="MsoNormal" style="line-height:115%"><b><u><span style="font-size:11.0pt;line-height:115%;font-family:"Calibri","sans-serif"">SATURDAY,
AUGUST 39, 2015</span></u></b></p>

<p class="MsoNormal" style="line-height:115%"><span style="font-size:11.0pt;line-height:115%;font-family:"Calibri","sans-serif"">8 am-1 pm ................... Saturday
Markets....................................................... Downtown
Missoula</span></p>

<p class="MsoNormal" style="line-height:115%"><span style="font-size:11.0pt;line-height:115%;font-family:"Calibri","sans-serif"">9:30 am........................ FOUR-MILE
RUN......................................................................... East
Alder</span></p>

<p class="MsoNormal" style="line-height:115%"><span style="font-size:11.0pt;line-height:115%;font-family:"Calibri","sans-serif"">10 am-2 pm.................. STAND
–UP PADDLE BOARD RACE............................ Boone
& Crockett Club</span></p>

<p class="MsoNormal" style="line-height:115%"><span style="font-size:11.0pt;line-height:115%;font-family:"Calibri","sans-serif"">10 am-5 pm.................. FAMILY
FUN FESTIVAL................................................................ Caras
Park</span></p>

<p class="MsoNormal" style="line-height:115%"><span style="font-size:11.0pt;line-height:115%;font-family:"Calibri","sans-serif"">11 am-7 pm.................. JURIED
ART SHOW.................................................................... Main
Street</span></p>

<p class="MsoNormal" style="line-height:115%"><span style="font-size:11.0pt;line-height:115%;font-family:"Calibri","sans-serif"">12-10 pm..................... FOOD
COURT OPEN............................................................... Ryman
Street</span></p>

<p class="MsoNormal" style="line-height:115%"><span style="font-size:11.0pt;line-height:115%;font-family:"Calibri","sans-serif"">12-10 pm..................... STREET
BARS OPEN.................................................................. Main
Street</span></p>

<p class="MsoNormal" style="line-height:115%"><span style="font-size:11.0pt;line-height:115%;font-family:"Calibri","sans-serif"">12-10:30 pm................. MUSIC
ON MAIN...................................................................... Main
Street</span></p>

<p class="MsoNormal" style="line-height:115%"><span style="font-size:11.0pt;line-height:115%;font-family:"Calibri","sans-serif"">1:30 pm....................... Griz
Football vs. North Dakota State................ Washington
Grizzly Stadium</span></p>

<p class="MsoNormal" style="line-height:115%"><span style="font-size:11.0pt;line-height:115%;font-family:"Calibri","sans-serif"">2-4 pm......................... PADDLE
BOARD DEMONSTRATIONS......................... Boone
& Crockett Club</span></p>

<p class="MsoNormal" style="line-height:115%"><span style="font-size:11.0pt;line-height:115%;font-family:"Calibri","sans-serif""> </span></p>

<p class="MsoNormal" style="line-height:115%"><b><u><span style="font-size:11.0pt;line-height:115%;font-family:"Calibri","sans-serif"">SATURDAY’S
MAIN STAGE LINEUP</span></u></b></p>

<p class="MsoNormal" style="line-height:115%"><span style="font-size:11.0pt;line-height:115%;font-family:"Calibri","sans-serif"">12:30-2 pm................... <i>The Whizpops</i>........................................................................... Main
Stage</span></p>

<p class="MsoNormal" style="line-height:115%"><span style="font-size:11.0pt;line-height:115%;font-family:"Calibri","sans-serif"">2:30-4 pm.................... <i>Two Bit Franks</i>.......................................................................... Main
Stage</span></p>

<p class="MsoNormal" style="line-height:115%"><span style="font-size:11.0pt;line-height:115%;font-family:"Calibri","sans-serif"">4:30-6 pm.................... <i>The Lil’ Smokies</i>......................................................................... Main
Stage</span></p>

<p class="MsoNormal" style="line-height:115%"><span style="font-size:11.0pt;line-height:115%;font-family:"Calibri","sans-serif"">6:30-8 pm.................... <i>Hot Buttered Rum</i>..................................................................... Main
Stage </span></p>

<p class="MsoNormal" style="line-height:115%"><span style="font-size:11.0pt;line-height:115%;font-family:"Calibri","sans-serif"">8:30-10:30 pm.............. <i>Acoustic Syndicate</i>.................................................................... Main
Stage</span></p>

<p class="MsoNormal" style="line-height:115%"><span style="font-size:11.0pt;line-height:115%;font-family:"Calibri","sans-serif""> </span></p>

<p class="MsoNormal" style="line-height:115%"><span style="font-size:11.0pt;line-height:115%;font-family:"Calibri","sans-serif""> </span></p>

<p class="MsoNormal" style="line-height:115%"><span style="font-size:11.0pt;line-height:115%;font-family:"Calibri","sans-serif""> </span></p>

<p class="MsoNormal" align="center" style="text-align:center;line-height:115%"><i><span style="font-size:9.0pt;line-height:115%;font-family:"Calibri","sans-serif"">Downtown Missoula: Connecting Our Community!</span></i></p><div><br></div><div>Thank You, </div><div><br></div><div><br clear="all"><div><div class="gmail_signature"><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><div dir="ltr"><p style="font-size:12.8000001907349px;margin:0px"><b><font face="trebuchet ms, sans-serif"><font size="4">Leidy Wagener</font></font></b></p><p style="font-size:12.8000001907349px;margin:0px"><b><font face="trebuchet ms, sans-serif"><span style="font-size:13px">Operations Coordinator</span></font></b></p><p style="font-size:12.8000001907349px;margin:0px"><b style="font-size:12.8000001907349px"><font size="4" face="trebuchet ms, sans-serif"><img src="http://www.missouladowntown.com/wp-content/uploads/dmpsquarembossedpetite.jpg" width="96" height="47"></font></b></p><p style="font-size:13px;margin:0px"><span style="font-family:'trebuchet ms',sans-serif">Downtown Missoula Partnership </span></p><p style="font-size:13px;margin:0px"><span style="font-family:'trebuchet ms',sans-serif"><br></span></p><p style="font-size:13px;margin:0px"><span style="font-family:'trebuchet ms',sans-serif">218 E Main | Missoula, MT </span></p><p style="font-size:13px;margin:0px"><a value="+14065434238" style="font-family:'trebuchet ms',sans-serif;color:rgb(17,85,204)">406.543.4238 | </a><a href="http://www.missouladowntown.com/" title="http://www.missouladowntown.com/" style="color:rgb(17,85,204)" target="_blank">missouladowntown.com</a></p><div><br></div></div></div></div></div></div></div></div></div>
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