<div dir="ltr"><p class="MsoNormal" style="line-height:125%"><b><span style="font-size:10pt;line-height:125%;font-family:Georgia,serif;color:rgb(46,59,86)">PROJECT OVERVIEW</span></b></p>
<p class="MsoNormal" style="line-height:125%"><span style="font-size:10pt;line-height:125%;font-family:Georgia,serif">The Community Food
and Agriculture Coalition (CFAC), a multi-stakeholder food policy coalition in
Missoula, Montana, is accepting proposals to </span><span style="font-size:10pt;line-height:125%;font-family:Georgia,serif">develop a marketing/communications campaign for
the Double SNAP Dollars (DSD) program. The DSD program provides a
dollar-for-dollar match when Supplemental Nutrition Assistance Program (SNAP)
benefits, also known as food stamps, are used to buy local fruits and
vegetables at participating locations throughout Western Montana. The marketing
campaign is meant to generate greater awareness of and participation in the DSD
program. The project involves conducting market research, developing a campaign
strategy, and designing relevant marketing materials. It is important that the campaign strategy is
directly informed by SNAP users and low-income community members. The marketing
firm will work closely with CFAC’s Food Access Program Manager and marketing
committee throughout the process. Implementation date of the marketing campaign
will ideally be May 2016. </span></p>
<p class="MsoNormal" style="line-height:125%"><span style="font-size:10pt;line-height:125%;font-family:Georgia,serif"> </span></p>
<p class="MsoNormal" style="line-height:125%"><span style="font-size:10pt;line-height:125%;font-family:Georgia,serif">This project is funded by the Community Food
Projects (CFP) USDA grant. We are seeking proposals from a marketing firm to
lead the development of this marketing and communications campaign that
addresses the scope outlined in this RFP.</span></p>
<p class="MsoNormal" style="line-height:125%"><span style="font-size:10pt;line-height:125%;font-family:Georgia,serif"> </span></p>
<p class="MsoNormal" style="line-height:125%"><span style="font-size:10pt;line-height:125%;font-family:Georgia,serif"> </span></p>
<p class="MsoNormal" style="line-height:125%"><b><span style="font-size:10pt;line-height:125%;font-family:Georgia,serif;color:rgb(46,59,86)">ORGANIZATIONAL
OVERVIEW</span></b></p>
<p class="MsoNormal" style="line-height:125%"><span style="font-size:10pt;line-height:125%;font-family:Georgia,serif">CFAC works to create a thriving
local food system for Montana by <span style="background-image:initial;background-repeat:initial">pursuing solutions through collaboration, policy advocacy, and
innovative projects.</span> </span><span style="font-size:10pt;line-height:125%;font-family:Georgia,serif"> A core part of our organizational mission is
to assure that everyone, regardless of social status or income, has equal
access to nutritious and affordable foods.
CFAC has worked towards this mission with our Electronic Benefit
Transfer (EBT) program, which enables farmers’ markets and community supported
agriculture programs to accept SNAP, and is now expanding upon this work with
the DSD program. This exciting new program directly addresses the needs of SNAP
users by making healthy and local produce more affordable, while supporting
local farmers, businesses and the economy. More information</span><span style="font-size:10pt;line-height:125%;font-family:Georgia,serif"> </span><span style="font-size:10pt;line-height:125%;font-family:Georgia,serif">about the DSD Program can be found at: </span><a href="http://www.missoulacfac.org/double-snap.html"><span style="font-size:10pt;line-height:125%;font-family:Georgia,serif">www.missoulacfac.org/double-snap.html</span></a><span style="font-size:10pt;line-height:125%;font-family:Georgia,serif"> </span></p>
<p class="MsoNormal" style="line-height:125%"><span style="font-size:10pt;line-height:125%;font-family:Georgia,serif"> </span></p>
<p class="MsoNormal" style="line-height:125%"><span style="font-size:10pt;line-height:125%;font-family:Georgia,serif"> </span></p>
<p class="MsoNormal" style="line-height:125%"><b><span style="font-size:10pt;line-height:125%;font-family:Georgia,serif;color:rgb(46,59,86)">CFAC’S MISSION AND
VISION</span></b></p>
<p class="MsoNormal" style="line-height:125%"><span style="font-size:10pt;line-height:125%;font-family:Georgia,serif">CFAC envisions a
future where houses, farms, and ranches thrive; people are well-fed and food
secure; family farms are sustainable, successful, and supported within a
community food system; and farmers and ranchers can access the land they need.</span></p>
<p class="MsoNormal" style="line-height:125%"><span style="font-size:10pt;line-height:125%;font-family:Georgia,serif"> </span></p>
<p class="MsoNormal" style="line-height:125%"><b><span style="font-size:10pt;line-height:125%;font-family:Georgia,serif;color:rgb(44,88,65)"> </span></b></p>
<p class="MsoNormal" style="line-height:125%"><b><span style="font-size:10pt;line-height:125%;font-family:Georgia,serif;color:rgb(46,59,86)">PROJECT SCOPE</span></b></p>
<p class="" style="margin-left:0.75in;line-height:125%"><span style="font-size:10pt;line-height:125%;font-family:Symbol">·<span style="font-stretch:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman'">
</span></span><span style="font-size:10pt;line-height:125%;font-family:Georgia,serif">Conduct research on target audience (SNAP users). This phase
should include a number of opportunities to gather input from a variety of
low-income consumers, including the facilitation of at least one focus group</span></p>
<p class="" style="margin-left:0.75in;line-height:125%"><span style="font-size:10pt;line-height:125%;font-family:Symbol">·<span style="font-stretch:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman'">
</span></span><span style="font-size:10pt;line-height:125%;font-family:Georgia,serif">Develop a brand for Double SNAP Dollars and train staff on
its use</span></p>
<p class="" style="margin-left:0.75in;line-height:125%"><span style="font-size:10pt;line-height:125%;font-family:Symbol">·<span style="font-stretch:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman'">
</span></span><span style="font-size:10pt;line-height:125%;font-family:Georgia,serif">Develop brand messaging and train staff on its use</span></p>
<p class="" style="margin-left:0.75in;line-height:125%"><span style="font-size:10pt;line-height:125%;font-family:Symbol">·<span style="font-stretch:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman'">
</span></span><span style="font-size:10pt;line-height:125%;font-family:Georgia,serif">Develop a regional marketing campaign that provides
consistent messaging and branding across all participating Double SNAP Dollars
retailers</span></p>
<p class="" style="margin-left:0.75in;line-height:125%"><span style="font-size:10pt;line-height:125%;font-family:Symbol">·<span style="font-stretch:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman'">
</span></span><span style="font-size:10pt;line-height:125%;font-family:Georgia,serif">Design relevant print collateral, per recommendations
informed by market research </span></p>
<p class="" style="margin-left:0.75in;line-height:125%"><span style="font-size:10pt;line-height:125%;font-family:Symbol">·<span style="font-stretch:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman'">
</span></span><span style="font-size:10pt;line-height:125%;font-family:Georgia,serif">Provide guidance on campaign implementation</span></p>
<p class="" style="margin-left:0.75in;line-height:125%"><span style="font-size:10pt;line-height:125%;font-family:Symbol">·<span style="font-stretch:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman'">
</span></span><span style="font-size:10pt;line-height:125%;font-family:Georgia,serif">Provide input on a marketing how-to toolkit for Double SNAP
Dollars retailers</span></p>
<p class="MsoNormal" style="line-height:125%"><span style="font-size:10pt;line-height:125%;font-family:Georgia,serif"> </span></p>
<p class="MsoNormal" style="line-height:125%"><b><span style="font-size:10pt;line-height:125%;font-family:Georgia,serif;color:rgb(44,88,65)"> </span></b></p>
<p class="MsoNormal" style="line-height:125%"><b><span style="font-size:10pt;line-height:125%;font-family:Georgia,serif;color:rgb(46,59,86)">REQUIRED
DELIVERABLES</span></b></p>
<p class="" style="margin-left:0.75in;line-height:125%"><span style="font-size:10pt;line-height:125%;font-family:Symbol">·<span style="font-stretch:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman'">
</span></span><span style="font-size:10pt;line-height:125%;font-family:Georgia,serif">Key messages</span></p>
<p class="" style="margin-left:0.75in;line-height:125%"><span style="font-size:10pt;line-height:125%;font-family:Symbol">·<span style="font-stretch:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman'">
</span></span><span style="font-size:10pt;line-height:125%;font-family:Georgia,serif">Marketing/Communications Plan</span></p>
<p class="" style="margin-left:0.75in;line-height:125%"><span style="font-size:10pt;line-height:125%;font-family:Symbol">·<span style="font-stretch:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman'">
</span></span><span style="font-size:10pt;line-height:125%;font-family:Georgia,serif">Print collateral and templates</span></p>
<p class="" style="margin-left:0.75in;line-height:125%"><span style="font-size:10pt;line-height:125%;font-family:Symbol">·<span style="font-stretch:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman'">
</span></span><span style="font-size:10pt;line-height:125%;font-family:Georgia,serif">Logo or relevant images saved in EPS format</span></p>
<p class="" style="margin-left:0.75in;line-height:125%"><span style="font-size:10pt;line-height:125%;font-family:Symbol">·<span style="font-stretch:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman'">
</span></span><span style="font-size:10pt;line-height:125%;font-family:Georgia,serif">Evaluation plan, including recommended metrics and how to
collect them</span></p>
<p class="" style="margin-left:0.75in;line-height:125%"><span style="font-size:10pt;line-height:125%;font-family:Symbol">·<span style="font-stretch:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman'">
</span></span><span style="font-size:10pt;line-height:125%;font-family:Georgia,serif">Staff training on brand and message use and campaign
implementation</span></p>
<p class="MsoNormal" style="line-height:125%"><span style="font-size:10pt;line-height:125%;font-family:Georgia,serif"> </span></p>
<p class="MsoNormal" style="line-height:125%"><b><span style="font-size:10pt;line-height:125%;font-family:Georgia,serif;color:rgb(44,88,65)"> </span></b></p>
<p class="MsoNormal" style="line-height:125%"><b><span style="font-size:10pt;line-height:125%;font-family:Georgia,serif;color:rgb(46,59,86)">BUDGET</span></b></p>
<p style="margin:0in 0in 0.0001pt"><span style="font-size:10pt;font-family:Georgia,serif">$8,000, plus $2,000 in printing costs. </span><span style="font-size:10pt;font-family:Georgia,serif">Applicant
must be eligible to receive federal funds.</span></p>
<p class="MsoNormal" style="line-height:125%"><span style="font-size:10pt;line-height:125%;font-family:Georgia,serif"> </span></p>
<p class="MsoNormal" style="line-height:125%"><b><span style="font-size:10pt;line-height:125%;font-family:Georgia,serif;color:rgb(44,88,65)"> </span></b></p>
<p class="MsoNormal" style="line-height:125%"><b><span style="font-size:10pt;line-height:125%;font-family:Georgia,serif;color:rgb(46,59,86)">PROPOSAL
REQUIREMENTS</span></b></p>
<p class="MsoNormal" style="line-height:125%"><span style="font-size:10pt;line-height:125%;font-family:Georgia,serif">Please submit proposal via email in a PDF
format that includes the following: </span></p>
<p class="" style="margin-left:0.75in;line-height:125%"><span style="font-size:10pt;line-height:125%;font-family:Symbol">·<span style="font-stretch:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman'">
</span></span><span style="font-size:10pt;line-height:125%;font-family:Georgia,serif">Description of your firm or business, including a summary of your
firms’ experience, short bios of staff committed to this project, and examples
of similar work. References and contact information are appreciated</span></p>
<p class="" style="margin-left:0.75in;line-height:125%"><span style="font-size:10pt;line-height:125%;font-family:Symbol">·<span style="font-stretch:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman'">
</span></span><span style="font-size:10pt;line-height:125%;font-family:Georgia,serif">Summary of your project approach for conducting market
research and developing the marketing and communications campaign</span></p>
<p class="" style="margin-left:0.75in;line-height:125%"><span style="font-size:10pt;line-height:125%;font-family:Symbol">·<span style="font-stretch:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman'">
</span></span><span style="font-size:10pt;line-height:125%;font-family:Georgia,serif">Proposed work schedule</span></p>
<p class="" style="margin-left:0.75in;line-height:125%"><span style="font-size:10pt;line-height:125%;font-family:Symbol">·<span style="font-stretch:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman'">
</span></span><span style="font-size:10pt;line-height:125%;font-family:Georgia,serif">Estimated cost for all work related to tasks and deliverables</span></p>
<p class="MsoNormal" style="line-height:125%"><span style="font-size:10pt;line-height:125%;font-family:Georgia,serif"> </span></p>
<p class="MsoNormal" style="line-height:125%"><span style="font-size:10pt;line-height:125%;font-family:Georgia,serif">We are open to suggestions about ways to
accomplish these plans and hope that you can be flexible as we navigate the
marketing process. If the project budget limits your firm’s ability to complete
the full scope outlined above, please propose an alternate scope of work and
provide an explanation of how the reduced scope will still result in an
effective campaign. </span></p><p class="MsoNormal" style="line-height:125%"><span style="font-size:10pt;line-height:125%;font-family:Georgia,serif"><br></span></p>
<p class="MsoNormal" style="line-height:125%"><b><span style="font-size:10pt;line-height:125%;font-family:Georgia,serif;color:rgb(46,59,86)">RFP AND PROJECT TIMELINE</span></b><b><span style="font-size:10pt;line-height:125%;font-family:Georgia,serif;color:rgb(44,88,65)"></span></b></p>
<table class="" border="0" cellspacing="0" cellpadding="0" style="margin-left:20.25pt;border-collapse:collapse;border:none">
<tbody><tr>
<td width="127" valign="top" style="width:95.4pt;padding:0in 5.4pt">
<p class="MsoNormal" style="line-height:125%"><span style="font-size:10pt;line-height:125%;font-family:Georgia,serif">RFP released </span></p>
</td>
<td width="204" valign="top" style="width:153pt;padding:0in 5.4pt">
<p class="MsoNormal" style="line-height:125%"><span style="font-size:10pt;line-height:125%;font-family:Georgia,serif">January 4, 2016</span></p>
</td>
</tr>
<tr>
<td width="127" valign="top" style="width:95.4pt;padding:0in 5.4pt">
<p class="MsoNormal" style="line-height:125%"><span style="font-size:10pt;line-height:125%;font-family:Georgia,serif">Proposals due</span></p>
</td>
<td width="204" valign="top" style="width:153pt;padding:0in 5.4pt">
<p class="MsoNormal" style="line-height:125%"><span style="font-size:10pt;line-height:125%;font-family:Georgia,serif">February 8, 2016, 5pm MST</span></p>
</td>
</tr>
<tr>
<td width="127" valign="top" style="width:95.4pt;padding:0in 5.4pt">
<p class="MsoNormal" style="line-height:125%"><span style="font-size:10pt;line-height:125%;font-family:Georgia,serif">Expected hire date</span></p>
</td>
<td width="204" valign="top" style="width:153pt;padding:0in 5.4pt">
<p class="MsoNormal" style="line-height:125%"><span style="font-size:10pt;line-height:125%;font-family:Georgia,serif">February 19, 2016</span></p>
</td>
</tr>
<tr>
<td width="127" valign="top" style="width:95.4pt;padding:0in 5.4pt">
<p class="MsoNormal" style="line-height:125%"><span style="font-size:10pt;line-height:125%;font-family:Georgia,serif">Campaign launch</span></p>
</td>
<td width="204" valign="top" style="width:153pt;padding:0in 5.4pt">
<p class="MsoNormal" style="line-height:125%"><span style="font-size:10pt;line-height:125%;font-family:Georgia,serif">May 16, 2016</span></p>
</td>
</tr>
</tbody></table>
<p class="MsoNormal" style="line-height:125%"><span style="font-size:10pt;line-height:125%;font-family:Georgia,serif"> </span></p>
<p class="MsoNormal" style="line-height:125%"><span style="font-size:10pt;line-height:125%;font-family:Georgia,serif"> </span></p>
<p class="MsoNormal" style="line-height:125%"><b><span style="font-size:10pt;line-height:125%;font-family:Georgia,serif;color:rgb(46,59,86)">QUESTIONS AND
PROPOSAL SUBMISSIONS</span></b><b><span style="font-size:10pt;line-height:125%;font-family:Georgia,serif;color:rgb(44,88,65)"> </span></b></p>
<p class="MsoNormal" style="line-height:125%"><span style="font-size:10pt;line-height:125%;font-family:Georgia,serif">Questions may be directed to Kim Gilchrist,
CFAC Food Access Program Manager and Project Lead, at (856) 912-1080 or </span><a href="file:///C:/Users/CFAC/Dropbox%20(CFAC%20Staff)/CFAC%20Staff%20Team%20Folder/CFAC%20Committees/Food%20Systems%20Committe/CFP/CFP%20Contracts/kim@missoulacfac.org"><span style="font-size:10pt;line-height:125%;font-family:Georgia,serif">kim@missoulacfac.org</span></a><span style="font-size:10pt;line-height:125%;font-family:Georgia,serif">. Please submit
proposals to </span><a href="mailto:kim@missoulacfac.org"><span style="font-size:10pt;line-height:125%;font-family:Georgia,serif">kim@missoulacfac.org</span></a><span style="font-size:10pt;line-height:125%;font-family:Georgia,serif"> by 5:00 pm MST on
Monday, February 8, 2016.</span></p>
</div>