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<div><font face="Arial" size="-1">From: Jay Kassirer
<<u>kassirer@CULLBRIDGE.COM</u>><br>
Subject: Call for nominations Landmark designation; King County in
Motion<br>
Call for Nominations:<b><br>
</b></font><font face="Arial Bold Italic"
size="-1">Landmark</font><font face="Arial" size="-1"><b> Behavior
Change Case Studies (Energy and Transportation)</b><br>
<b> </b><br>
<b>Tools of Change is soliciting nominations for its
2016</b></font><font face="Arial Bold Italic" size="-1">
Landmark</font><font face="Arial" size="-1"><b> behavior change case
studies in two topic areas - (1) energy conservation and (2)
sustainable transportation.</b> If you know of anyone working on a
particularly effective or innovative approach for changing energy or
transportation behaviours, please consider nominating them - or
yourself.<b> All nominations must include measured impact
results.</b><br>
<br>
Designation as a "<i>Landmark</i>" (best practice) case
study through this peer selection process recognizes behavior change
programs and approaches considered to be among the most successful,
innovative, replicable and adaptable in the world. Designated programs
gain exposure and credibility, and we prepare and post detailed
on-line program case study materials, which may help them attract
customers and investors, and maintain or increase program funding.<br>
<br>
Nominations are screened by Tools of Change staff and then the most
promising are rated by peer selection panels based on a standard
scoring grid. Designated programs are highlighted in our webinars and
written case studies, and in the accompanying webinar transcripts and
video recordings. Program organizers get a<i> Landmark</i> designation
logo for use on websites and in electronic newsletters, providing
click-through access to the program's case study materials.<br>
<br>
<b>The nomination form, which can be downloaded from
www.toolsofchange.com/en/landmark/, must be submitted by June 3,
2016.</b> Designations will be announced by October 2016, and case
study webinars will be presented between January and June 2017.<br>
<br>
To view<i> Landmark</i> case studies designated in past years, go
to<u> www.toolsofchange.com/en/landmark/</u><br>
<br>
- 30 -<br>
<br>
<b>King County In Motion (Designated in 2015)</b><br>
<b> </b></font></div>
<div><font face="Arial" size="-1">Since creating In Motion in 2004,
King County Metro Transit has applied a growing toolkit of
community-based social marketing techniques to persuade nearly 20,000
Seattle-area travelers to drive less. In Motion employs motivational
messaging, commitments, rewards, engaging materials and norming
tailored to the target community. Participants pledge to shift two
drive-alone trips per week to transit, ridesharing, biking or walking.
The program has been called into action during or in anticipation of
major construction, transit restructures or new tolls. Designated a<i>
Landmark</i> case study in 2015. Listen to the program managers
and ask questions during our<u> Webinar</u> Feb. 24,
2016.</font></div>
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<div><font face="Bookman Old Style" color="#000000">"The most
painful and expensive way to deal with global climate change will be
to ignore it until something happens that elicits powerful public
demands for immediate and Draconian action."<br>
<br>
Jonathan Lash. <br>
"As the earth heats up. " <br>
<i>Journal of Commerce</i>, August 16, 1996.</font></div>
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face="Lucida Grande" size="-1" color="#000000"><br>
"Up until the late 1950s, tillage (plowing) released more carbon
dioxide into the atmosphere than all the burning of oil and coal in
history."<br>
<br>
" ... not tilling the soil begins to build up the
carbon content of the soil. You might call this 'carbon
farming'."<br>
<br>
"Obviously, these programs are currently not big money-makers for
farmers."</font></div>
<div><font face="Arial" size="-1" color="#1A1A1A"><br>
</font><font face="Lucida Grande" size="-1"
color="#000000">"Energy agriculture - carbon farming" Don
Hofstrand co-director AgMRC<br>
Iowa State University<br>
</font><font face="Lucida Grande" size="-1"
color="#0040C2"><u
>https://www.extension.iastate.edu/agdm/articles/hof/HofAug07.html</u></font
><font face="Arial" size="-1" color="#1A1A1A"><br>
</font><font face="Bookman Old Style" color="#000000"></font></div>
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