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<p><strong>For immediate release<br>May 10,
2017<br><br>CONTACT:</strong></p>
<p>John Firehammer<br>Consultant/Montana Tobacco Use Prevention
Program<br>(406) 552-5344 mobile<br>(406) 541-8536
office<br>jfirehammer@mrss.com</p>
<div style="text-align: center;"></div>
<h2 style="text-align: center;"><strong>E-Cigarettes and Missoula
Kids: The Dangers You Need to Know</strong></h2>
<div style="text-align: center;"><em>More than 50 percent of Montana’s
high school youth have tried e-cigs;</em></div>
<div style="text-align: center;"><em>Local forum will discuss how kids
are targeted and the risks to their health</em></div>
<br>
<p>MISSOULA – A community forum <strong>May 17</strong> will discuss
the health dangers of e-cigarettes and flavored tobacco on Missoula
youth. The free, public event is set for 7 p.m. at the Sentinel High
School Cafeteria, 901 South Ave. West. The forum is intended for
parents and other adult community members.</p>
<p>E-cigarettes are now the most commonly used tobacco product among
Montana’s youth. The most recent Montana Youth Risk Behavior Survey, a
survey of a representative sample of Montana high school students,
shows that more than half of Montana high schoolers have tried
e-cigarettes and 30 percent are using them regularly.</p>
<p>These numbers are higher than the national average and are
concerning to parents and the community at large.</p>
<p>Participants in the forum will include:</p>
<ul>
<li>
<strong>Amanda Cahill, </strong>Montana government relations director,
American Heart Association.</li>
<li>
<strong>Kris Minard</strong>, Tobacco Use Prevention Education
Specialist, Montana Office of Public Instruction.</li>
<li>
<strong>Kathy Rogers, M.D.</strong>, of Missoula.</li>
<li>
<strong>Nicole Aune</strong>, MPH, Program Manager, Montana Tobacco
Use Prevention Program, Montana DPHHS.</li>
</ul>
<p>Most e-cigarettes contain nicotine, a very addictive substance.
Nicotine, in any form, is unsafe for youth because it can harm their
developing brains.</p>
<p>Additionally, e-cigarettes contain lithium batteries that have
exploded. These explosions have caused fires, and even resulted in
severe personal injury.</p>
<p>While e-cigarettes are often presented as an alternative to
conventional tobacco, research has found that youth who use
e-cigarettes are more likely to go on to use other tobacco products
like cigarettes.</p>
<p>E-cigarettes are marketed using the same tactics once used to get
kids to start smoking regular cigarettes. These include candy-style
packaging, sweet flavors, prominent placement in convenience stores,
and slick advertisements on TV, billboards and radio.</p>
<p>E-cigarettes can be found in over 7,700 flavors targeted at youth,
like cotton candy, root beer float and bubblegum. Studies show 70
percent of children visit convenience stores weekly, and nine out of
10 smokers begin before age 18.<br><br></p>
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-=-=-
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M+R Strategic Services Montana · United States
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