<html><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space;" class=""><div class=""><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space;" class=""><div><b class="">What if sustainability boils down to making do with less?</b></div><div><b class=""><br class=""></b></div><div>
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<!--StartFragment--><p class="MsoNormal">“… energy consumption in 1960 was about half what it is now
[1970]…. Surely we had a civilized country then [1960], with roads, </p><p class="MsoNormal">electricity, entertainment, and so on. …. Have we, by doubling our energy
consumption, doubled our happiness?”</p><p class="MsoNormal"><o:p class=""></o:p></p><p class="MsoNormal">Kimon Valaskakis, Peter S. Sindell, J. Graham Smith, and
Iris Fitzpatrick-Martin. <i class="">The Conserver
Society. </i>1970. Harper & Row.</p>
<!--EndFragment--></div><div>--------------------------------------------------------------------------------------------------------------------------</div><div>“We have only one planet and the time has come to transform our present lifestyle and consumption patterns...”<br class=""><br class="">From the Executive Summary, WWF: China Ecological Footprint: Report 2012 : Consumption, production, and sustainability.</div><div>———————————————————————————————————————————————————————————————</div><div>“Conservationists are unquestionably useful people. And among the many useful services that they have rendered has been that </div></div><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space;" class="">of dramatizing the vast appetite the United States has developed for materials of all kinds.”<br class=""><br class="">“But what of the appetite itself? Surely this is the ultimate source of the problem. If it continues its geometric course, will it not </div><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space;" class="">one day have to be restrained? Yet in the literature of the resource problem this is the forbidden question. Over it hangs a nearly total silence.”<br class=""><br class="">John K. Galbraith. “How much should a country consume?”<br class="">In Jarrett, Henry (editor), Perspectives on Conservation. John Hopkins Press. 1958</div></div><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space;" class="">-------------------------------------------------------------------------------------------</div><div class=""><br class=""></div><b class="">What if sustainability is defined in the difference between delayed and immediate gratification?</b><br class=""><div class=""><br class=""></div><div class=""><div style="color: rgb(0, 0, 0); font-family: Verdana; font-size: 14px; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px;">"Despite recognizing the downsides of debt, the lure of spending remains strong. </div><div style="color: rgb(0, 0, 0); font-family: Verdana; font-size: 14px; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px;"><br class=""></div><div style="color: rgb(0, 0, 0); font-family: Verdana; font-size: 14px; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px;">"After covering off on necessities, Americans said 40% of their monthly income goes toward discretionary spending on </div><div style="color: rgb(0, 0, 0); font-family: Verdana; font-size: 14px; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px;">entertainment, leisure travel, hobbies, etc. In fact, when asked what financial pitfalls they are prone to, one quarter of </div><div style="color: rgb(0, 0, 0); font-family: Verdana; font-size: 14px; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px;">Americans flagged “excessive/frivolous” spending.</div><div style="color: rgb(0, 0, 0); font-family: Verdana; font-size: 14px; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px;"><br class=""><div class=""><a href="https://www.northwesternmutual.com/about-us/studies/planning-and-progress-study-2017" class="">https://www.northwesternmutual.com/about-us/studies/planning-and-progress-study-2017</a><br class=""></div><div class=""><br class=""></div><div class=""><br class=""></div><div class=""><br class=""></div><br class=""></div><br class="Apple-interchange-newline">
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