[MCN] Call for case studies: Energy conservation: Sustainable transportation

[Lance Olsen]

From: Jay Kassirer <kassirer at CULLBRIDGE.COM>
Subject: Call for nominations Landmark designation; King County in Motion
Call for Nominations:
Landmark Behavior Change Case Studies (Energy and Transportation)

Tools of Change is soliciting nominations for its 2016 Landmark 
behavior change case studies in two topic areas - (1) energy 
conservation and (2) sustainable transportation. If you know of 
anyone working on a particularly effective or innovative approach for 
changing energy or transportation behaviours, please consider 
nominating them - or yourself. All nominations must include measured 
impact results.

Designation as a "Landmark" (best practice) case study through this 
peer selection process recognizes behavior change programs and 
approaches considered to be among the most successful, innovative, 
replicable and adaptable in the world. Designated programs gain 
exposure and credibility, and we prepare and post detailed on-line 
program case study materials, which may help them attract customers 
and investors, and maintain or increase program funding.

Nominations are screened by Tools of Change staff and then the most 
promising are rated by peer selection panels based on a standard 
scoring grid. Designated programs are highlighted in our webinars and 
written case studies, and in the accompanying webinar transcripts and 
video recordings. Program organizers get a Landmark designation logo 
for use on websites and in electronic newsletters, providing 
click-through access to the program's case study materials.

The nomination form, which can be downloaded from 
www.toolsofchange.com/en/landmark/, must be submitted by June 3, 
2016. Designations will be announced by October 2016, and case study 
webinars will be presented between January and June 2017.

To view Landmark case studies designated in past years, go to 
www.toolsofchange.com/en/landmark/

- 30 -

King County In Motion (Designated in 2015)

Since creating In Motion in 2004, King County Metro Transit has 
applied a growing toolkit of community-based social marketing 
techniques to persuade nearly 20,000 Seattle-area travelers to drive 
less. In Motion employs motivational messaging, commitments, rewards, 
engaging materials and norming tailored to the target community. 
Participants pledge to shift two drive-alone trips per week to 
transit, ridesharing, biking or walking. The program has been called 
into action during or in anticipation of major construction, transit 
restructures or new tolls. Designated a Landmark case study in 
2015. Listen to the program managers and ask questions during our 
Webinar Feb. 24, 2016.
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"The most painful and expensive way to deal with global climate 
change will be to ignore it until something happens that elicits 
powerful public demands for immediate and Draconian action."

Jonathan Lash. 
"As the earth heats up. " 
Journal of Commerce, August 16, 1996.
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"Up until the late 1950s, tillage (plowing) released more carbon 
dioxide into the atmosphere than all the burning of oil and coal in 
history."

" ...   not tilling the soil begins to build up the carbon content of 
the soil. You might call this 'carbon farming'."

"Obviously, these programs are currently not big money-makers for farmers."

"Energy agriculture - carbon farming" Don Hofstrand co-director AgMRC
Iowa State University
https://www.extension.iastate.edu/agdm/articles/hof/HofAug07.html


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