[MCN] CFAC seeks proposals for Double SNAP Dollars marketing campaign

[CFAC]

*PROJECT OVERVIEW*

The Community Food and Agriculture Coalition (CFAC), a multi-stakeholder
food policy coalition in Missoula, Montana, is accepting proposals to develop
a marketing/communications campaign for the Double SNAP Dollars (DSD)
program. The DSD program provides a dollar-for-dollar match when
Supplemental Nutrition Assistance Program (SNAP) benefits, also known as
food stamps, are used to buy local fruits and vegetables at participating
locations throughout Western Montana. The marketing campaign is meant to
generate greater awareness of and participation in the DSD program. The
project involves conducting market research, developing a campaign
strategy, and designing relevant marketing materials.  It is important that
the campaign strategy is directly informed by SNAP users and low-income
community members. The marketing firm will work closely with CFAC’s Food
Access Program Manager and marketing committee throughout the process.
Implementation date of the marketing campaign will ideally be May 2016.



This project is funded by the Community Food Projects (CFP) USDA grant. We
are seeking proposals from a marketing firm to lead the development of this
marketing and communications campaign that addresses the scope outlined in
this RFP.





*ORGANIZATIONAL OVERVIEW*

CFAC works to create a thriving local food system for Montana by pursuing
solutions through collaboration, policy advocacy, and innovative projects.  A
core part of our organizational mission is to assure that everyone,
regardless of social status or income, has equal access to nutritious and
affordable foods.  CFAC has worked towards this mission with our Electronic
Benefit Transfer (EBT) program, which enables farmers’ markets and
community supported agriculture programs to accept SNAP, and is now
expanding upon this work with the DSD program. This exciting new program
directly addresses the needs of SNAP users by making healthy and local
produce more affordable, while supporting local farmers, businesses and the
economy. More information about the DSD Program can be found at:
www.missoulacfac.org/double-snap.html





*CFAC’S MISSION AND VISION*

CFAC envisions a future where houses, farms, and ranches thrive; people are
well-fed and food secure; family farms are sustainable, successful, and
supported within a community food system; and farmers and ranchers can
access the land they need.





*PROJECT SCOPE*

·         Conduct research on target audience (SNAP users). This phase
should include a number of opportunities to gather input from a variety of
low-income consumers, including the facilitation of at least one focus group

·         Develop a brand for Double SNAP Dollars and train staff on its use

·         Develop brand messaging and train staff on its use

·         Develop a regional marketing campaign that provides consistent
messaging and branding across all participating Double SNAP Dollars
retailers

·         Design relevant print collateral, per recommendations informed by
market research

·         Provide guidance on campaign implementation

·         Provide input on a marketing how-to toolkit for Double SNAP
Dollars retailers





*REQUIRED DELIVERABLES*

·         Key messages

·         Marketing/Communications Plan

·         Print collateral and templates

·         Logo or relevant images saved in EPS format

·         Evaluation plan, including recommended metrics and how to collect
them

·         Staff training on brand and message use and campaign
implementation





*BUDGET*

$8,000, plus $2,000 in printing costs. Applicant must be eligible to
receive federal funds.





*PROPOSAL REQUIREMENTS*

Please submit proposal via email in a PDF format that includes the
following:

·         Description of your firm or business, including a summary of your
firms’ experience, short bios of staff committed to this project, and
examples of similar work. References and contact information are appreciated

·         Summary of your project approach for conducting market research
and developing the marketing and communications campaign

·         Proposed work schedule

·         Estimated cost for all work related to tasks and deliverables



We are open to suggestions about ways to accomplish these plans and hope
that you can be flexible as we navigate the marketing process. If the
project budget limits your firm’s ability to complete the full scope
outlined above, please propose an alternate scope of work and provide an
explanation of how the reduced scope will still result in an effective
campaign.


*RFP AND PROJECT TIMELINE*

RFP released

January 4, 2016

Proposals due

February 8, 2016, 5pm MST

Expected hire date

February 19, 2016

Campaign launch

May 16, 2016





*QUESTIONS AND PROPOSAL SUBMISSIONS*


Questions may be directed to Kim Gilchrist, CFAC Food Access Program
Manager and Project Lead, at (856) 912-1080 or kim at missoulacfac.org
<file:///C:/Users/CFAC/Dropbox%20(CFAC%20Staff)/CFAC%20Staff%20Team%20Folder/CFAC%20Committees/Food%20Systems%20Committe/CFP/CFP%20Contracts/kim at missoulacfac.org>.
Please submit proposals to kim at missoulacfac.org by 5:00 pm MST on Monday,
February 8, 2016.
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