[MCN] Relying on fed funding could be "fatal" for some public radio, television

Lance Olsen lance at wildrockies.org
Mon Mar 20 12:43:09 EDT 2017

Columbia Journalism Review

Relying on federal funding might be a fatal mistake for public media:

Cuts to the Corporation for Public Broadcasting would have a greater 
impact on smaller local television and radio stations.


Although bigger media organizations, including the flagship NPR and 
PBS, and larger affiliate station operators have diversified revenue 
streams that could provide a cushion, local news operations are in 
particular danger. The ongoing battle to defund public media has 
literally lasted decades-as a pet issue for Republican politicians 
who argue the programming has a liberal slant.

Public media operations-and loyal listeners-are expected to put up a 
fierce fight against potential funding cuts. But hanging on to the 
hope that federal funding will always be around could potentially be 
a fatal mistake for local stations, former NPR President and CEO 
Vivian Schiller tells CJR. All public media players, she says, ought 
to double down on efforts to court listener support and philanthropic 
giving as a hedge against the continued, and perhaps complete, 
reduction of government support.

"Of more than 150 genera of megafauna -- that is, animals weighing 
more than 44 kilograms (97 pounds) -- living on Earth 50,000 years 
ago, at least 97 were extinct by 10,000 years ago.  If you look at 
localized extinctions instead of global extinctions, 121 genera 
disappeared from at least one continent."

"'One thing we can do, as conservationists, is to create and connect 
natural areas' to allow animals to move around, he added."

NASA Earth Observatory -- MEDIA ALERT
September 30, 2004

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